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<channel>
	<title>Alexandra Mainka. Art Director. </title>
	<link>http://alexandramainka.com</link>
	<description>Alexandra Mainka. Art Director. </description>
	<pubDate>Wed, 03 Apr 2013 15:57:09 +0000</pubDate>
	<generator>http://alexandramainka.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Alvin Valley</title>
				
		<link>http://alexandramainka.com/Alvin-Valley</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Alvin-Valley</comments>

		<pubDate>Wed, 03 Apr 2013 15:57:09 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[logo, rebrand, spec, ]]></category>

		<guid isPermaLink="false">5293599</guid>

		<description>Alvin Valley is the king of pants. 

In 2012 he re-introduced and re-launched his brand  online, and came to Atelier LB to look for some logo and branding ideas. 

Below are some of the icons I designed and presented.

&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/THE_AV_HOOK_COLOR_MIDDLE.jpg" width="670" height="348" width_o="1054" height_o="548" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/THE_AV_HOOK_COLOR_MIDDLE_o.jpg" data-mid="28660654"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/facebook_av_2.jpg" width="670" height="405" width_o="882" height_o="534" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/facebook_av_2_o.jpg" data-mid="28661242"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/HOOK AND BAR PATTERN_BW.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/HOOK AND BAR PATTERN_BW_o.jpg" data-mid="28661278"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/THE_AV_HOOK_COLOR_PATTERN_3_color.jpg" width="670" height="432" width_o="1224" height_o="791" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/THE_AV_HOOK_COLOR_PATTERN_3_color_o.jpg" data-mid="28661641"  border="0" align="left"/&#62; &#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/AV_circle.jpg" width="670" height="432" width_o="1224" height_o="791" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/AV_circle_o.jpg" data-mid="28661514"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/36513_00050077b.jpg" width="670" height="867" width_o="695" height_o="900" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/36513_00050077b_o.jpg" data-mid="28661775"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/AisV_pattern_3_grey.jpg" width="670" height="440" width_o="1181" height_o="777" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/AisV_pattern_3_grey_o.jpg" data-mid="28660792"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5293599/AisV_pattern_3.jpg" width="670" height="441" width_o="1185" height_o="781" src_o="http://payload149.cargocollective.com/1/0/19264/5293599/AisV_pattern_3_o.jpg" data-mid="28660848"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Alvin Valley is the king of pants.   In 2012 he re-introduced and re-launched his brand  online, and came to Atelier LB to look for some logo and branding ideas.  ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Good Ones </title>
				
		<link>http://alexandramainka.com/Good-Ones</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Good-Ones</comments>

		<pubDate>Fri, 29 Mar 2013 10:20:45 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[Designer, Partner ]]></category>

		<guid isPermaLink="false">5291224</guid>

		<description>http://thegoodones.co/
&#60;img src="http://payload149.cargocollective.com/1/0/19264/5291224/GO-1.jpg" width="670" height="502" width_o="750" height_o="563" src_o="http://payload149.cargocollective.com/1/0/19264/5291224/GO-1_o.jpg" data-mid="28462514"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5291224/GO_0917_05.jpg" width="670" height="331" width_o="750" height_o="371" src_o="http://payload149.cargocollective.com/1/0/19264/5291224/GO_0917_05_o.jpg" data-mid="28462552"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5291224/GO_0917_09.jpg" width="670" height="331" width_o="750" height_o="371" src_o="http://payload149.cargocollective.com/1/0/19264/5291224/GO_0917_09_o.jpg" data-mid="28462558"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5291224/Screen Shot 2013-03-21 at 5.20.50 PM.png" width="670" height="344" width_o="750" height_o="386" src_o="http://payload149.cargocollective.com/1/0/19264/5291224/Screen Shot 2013-03-21 at 5.20.50 PM_o.png" data-mid="28462635"  border="0" align="left"/&#62;&#60;img src="http://payload149.cargocollective.com/1/0/19264/5291224/379128_198173726985481_1311493894_n.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload149.cargocollective.com/1/0/19264/5291224/379128_198173726985481_1311493894_n_o.jpg" data-mid="28462718"  border="0" align="left"/&#62;

Art Director, Designer / Partner

As seen in: URBANDADDY, DAILY CANDY, BOSTON GLOBE, STUFF MAGAZINE.

The Good Ones is a new social event start-up aimed to improve the social scene in Boston and beyond.

Through its roundtables and curated soirées - it enables the most curious, original, and charismatic to come together and align in ways that enhance their own lives, as well as the lives of those surrounding them.​

The goal is simple: to infuse communities with opportunity, optimism, and value - through the establishment of meaningful relationships.</description>
		
		<excerpt>http://thegoodones.co/   Art Director, Designer / Partner  As seen in: URBANDADDY, DAILY CANDY, BOSTON GLOBE, STUFF MAGAZINE.  The Good Ones is a new social event...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>*Meet the Watts*</title>
				
		<link>http://alexandramainka.com/Meet-the-Watts</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Meet-the-Watts</comments>

		<pubDate>Fri, 29 Mar 2013 00:19:14 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[animations &#124; posters &#124; stickers]]></category>

		<guid isPermaLink="false">216943</guid>

		<description>2009

videos, posters, stickers

* Meet the Watts* 
In an effort to encourage our fellow colleagues at BBDO to switch off their desktops and lights at the end of each day; we produced a campaign that personified the kilowatt. The first week, we introduced the cute little Watts with posters of them all around the office. A week later we replaced all the posters with new ones, in which each Watt had been killed. We also sent out short animations, along with the link where they could find out ways to save energy around the office.

Check out the videos below: 










Around the office:

&#60;img src="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-10.jpg" width="402" height="536" width_o="402" height_o="536" src_o="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-10_o.jpg" data-mid="1488546"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-11-4.jpg" width="496" height="371" width_o="496" height_o="371" src_o="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-11-4_o.jpg" data-mid="1488555"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-11.jpg" width="402" height="536" width_o="402" height_o="536" src_o="http://payload.cargocollective.com/1/0/19264/216943/www.alexandramainka-11_o.jpg" data-mid="1488547"  border="0" align="left"/&#62;

</description>
		
		<excerpt>2009  videos, posters, stickers  * Meet the Watts*  In an effort to encourage our fellow colleagues at BBDO to switch off their desktops and lights at the end of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/216943/prt_thumbs13.jpg" />

	</item>
		
		
	<item>
		<title>Embassy Suites San Juan</title>
				
		<link>http://alexandramainka.com/Embassy-Suites-San-Juan</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Embassy-Suites-San-Juan</comments>

		<pubDate>Tue, 19 Mar 2013 13:09:35 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[web design &#38; development]]></category>

		<guid isPermaLink="false">5215301</guid>

		<description>I was tasked to create a simple but fun site for Embassy Suites San Juan, that would house the hotel's banquet menus and could be easily shared and downloaded by site visitors interested in getting a price estimate for anything from weddings to business meetings. 

&#60;img src="http://payload145.cargocollective.com/1/0/19264/5215301/0_weddings.jpg" width="670" height="345" width_o="1253" height_o="647" src_o="http://payload145.cargocollective.com/1/0/19264/5215301/0_weddings_o.jpg" data-mid="28045947"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/19264/5215301/0_social.jpg" width="670" height="341" width_o="1266" height_o="646" src_o="http://payload145.cargocollective.com/1/0/19264/5215301/0_social_o.jpg" data-mid="28045958"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/19264/5215301/0_business.jpg" width="670" height="343" width_o="1256" height_o="644" src_o="http://payload145.cargocollective.com/1/0/19264/5215301/0_business_o.jpg" data-mid="28046017"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/19264/5215301/0_menu.jpg" width="670" height="344" width_o="1256" height_o="645" src_o="http://payload145.cargocollective.com/1/0/19264/5215301/0_menu_o.jpg" data-mid="28045967"  border="0" align="left"/&#62;</description>
		
		<excerpt>I was tasked to create a simple but fun site for Embassy Suites San Juan, that would house the hotel's banquet menus and could be easily shared and downloaded by...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload145.cargocollective.com/1/0/19264/5215301/prt_1363716684.jpg" />

	</item>
		
		
	<item>
		<title>Playtex Sport</title>
				
		<link>http://alexandramainka.com/Playtex-Sport</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Playtex-Sport</comments>

		<pubDate>Wed, 05 Oct 2011 11:44:24 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[OOH, sport, Playtex, tampons]]></category>

		<guid isPermaLink="false">2104398</guid>

		<description>These headline driven ads were placed inside women's bathroom stalls in sport stadiums around the country. 

&#60;img src="http://payload.cargocollective.com/1/0/19264/2104398/PlaytexSport_OOH.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/19264/2104398/PlaytexSport_OOH_o.jpg" data-mid="10487441"  border="0" align="left"/&#62;

Created at Grey NY

AD: Alexandra Mainka
CW: Chad Rogers</description>
		
		<excerpt>These headline driven ads were placed inside women's bathroom stalls in sport stadiums around the country.     Created at Grey NY  AD: Alexandra Mainka CW: Chad...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/2104398/prt_1317833325.jpg" />

	</item>
		
		
	<item>
		<title>Under Armour Women</title>
				
		<link>http://alexandramainka.com/Under-Armour-Women</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Under-Armour-Women</comments>

		<pubDate>Wed, 05 Oct 2011 11:07:14 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[social media, events, training gear]]></category>

		<guid isPermaLink="false">2094955</guid>

		<description>Going off the idea that you carry your athleticism everywhere you go- whether you're on the field or walking to work, we pitched this event idea for UA Women in which branded street teams traveled across cities offering on the spot Pop-Up Challenges. Winners are rewarded with UA gear and featured on the brand's FB page. 


We also created interactive print and OOH ads, that allowed you to break a sweat in unexpected places: 

&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/busshelter.jpg" width="670" height="412" width_o="1426" height_o="879" src_o="http://payload.cargocollective.com/1/0/19264/2094955/busshelter_o.jpg" data-mid="10486883"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/UA_PRINTv4_TOOLS.jpg" width="457" height="580" width_o="457" height_o="580" src_o="http://payload.cargocollective.com/1/0/19264/2094955/UA_PRINTv4_TOOLS_o.jpg" data-mid="10486885"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/00_pop-up.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/19264/2094955/00_pop-up_o.jpg" data-mid="10486192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/01_POP-UP.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/19264/2094955/01_POP-UP_o.jpg" data-mid="10486196"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/02_UAFACEBOOK_POPUP.jpg" width="670" height="471" width_o="1027" height_o="723" src_o="http://payload.cargocollective.com/1/0/19264/2094955/02_UAFACEBOOK_POPUP_o.jpg" data-mid="10486199"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/03_UAFACEBOOK_wall_comment.jpg" width="670" height="471" width_o="1027" height_o="723" src_o="http://payload.cargocollective.com/1/0/19264/2094955/03_UAFACEBOOK_wall_comment_o.jpg" data-mid="10486203"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/2094955/04_UA_TWITTER.jpg" width="670" height="395" width_o="1224" height_o="723" src_o="http://payload.cargocollective.com/1/0/19264/2094955/04_UA_TWITTER_o.jpg" data-mid="10486208"  border="0" align="left"/&#62;


AD: Alexandra Mainka
CW: Dustin Glick 

Created at Grey/G2 Master's Program </description>
		
		<excerpt>Going off the idea that you carry your athleticism everywhere you go- whether you're on the field or walking to work, we pitched this event idea for UA Women in...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/2094955/prt_1317830816.jpg" />

	</item>
		
		
	<item>
		<title>Febreze Tag Stink App</title>
				
		<link>http://alexandramainka.com/Febreze-Tag-Stink-App</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Febreze-Tag-Stink-App</comments>

		<pubDate>Wed, 24 Aug 2011 08:55:31 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[mobile app, social ]]></category>

		<guid isPermaLink="false">1905146</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/19264/1905146/hdr.jpg" width="217" height="125" width_o="217" height_o="125" src_o="http://payload.cargocollective.com/1/0/19264/1905146/hdr_o.jpg" data-mid="9433666"  border="0" align="left"/&#62;

** Coming soon! 

The Febreze Tag Stink mobile app gives New Yorkers the ability to tag the stinkiest 
places in Manhattan (and get rewarded for doing so.)

Stay tuned! 

CW: David Bailey
AD: Alexandra Mainka</description>
		
		<excerpt>  ** Coming soon!   The Febreze Tag Stink mobile app gives New Yorkers the ability to tag the stinkiest  places in Manhattan (and get rewarded for doing so.)  Stay...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/1905146/prt_1314193662.jpg" />

	</item>
		
		
	<item>
		<title>NYC Horror Film Fest </title>
				
		<link>http://alexandramainka.com/NYC-Horror-Film-Fest-1</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/NYC-Horror-Film-Fest-1</comments>

		<pubDate>Tue, 23 Aug 2011 11:28:20 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[pr, promo, nyc]]></category>

		<guid isPermaLink="false">1900155</guid>

		<description>Suggested partnership with Heinz Ketchup to promote NYC's annual Horror Film Fest.  

&#60;img src="http://payload.cargocollective.com/1/0/19264/1900155/HFF_1.jpg" width="339" height="479" width_o="339" height_o="479" src_o="http://payload.cargocollective.com/1/0/19264/1900155/HFF_1_o.jpg" data-mid="9410390"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1900155/HFF_2psd.jpg" width="442" height="502" width_o="442" height_o="502" src_o="http://payload.cargocollective.com/1/0/19264/1900155/HFF_2psd_o.jpg" data-mid="9410400"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1900155/www.alexandramainka_2048.jpg" width="670" height="433" width_o="739" height_o="478" src_o="http://payload.cargocollective.com/1/0/19264/1900155/www.alexandramainka_2048_o.jpg" data-mid="9410405"  border="0" align="left"/&#62;</description>
		
		<excerpt>Suggested partnership with Heinz Ketchup to promote NYC's annual Horror Film Fest.    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/1900155/prt_1314117253.jpg" />

	</item>
		
		
	<item>
		<title>Cointreau</title>
				
		<link>http://alexandramainka.com/Cointreau-1</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Cointreau-1</comments>

		<pubDate>Tue, 23 Aug 2011 10:00:35 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[social media, web, OOH]]></category>

		<guid isPermaLink="false">1899692</guid>

		<description>To celebrate Cointreau's spirit of being cointreauversial we're giving Cointreau drinkers the opportunity to show their cointreauversial  dance moves to the world. In select bars across the country, bar goers can enter Cointreau's branded burlesque dancing booths and, with a little help from burlesque expert Dita von Teese, record themselves performing with just the right mix of class and sultriness. From the booth they can email the clips to a friend and upload to Cointreau's digital billboards for everyone to see!

&#60;img src="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_bar.jpg" width="670" height="380" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_bar_o.jpg" data-mid="9408813"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_01.jpg" width="670" height="380" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_01_o.jpg" data-mid="9408730"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1899692/1024X768_cointreau.jpg" width="670" height="514" width_o="752" height_o="577" src_o="http://payload.cargocollective.com/1/0/19264/1899692/1024X768_cointreau_o.jpg" data-mid="9407817"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_times.jpg" width="670" height="380" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/0/19264/1899692/cointreau_board_times_o.jpg" data-mid="9408717"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/19264/1899692/alexandramainka-14.jpg" width="548" height="343" width_o="548" height_o="343" src_o="http://payload.cargocollective.com/1/0/19264/1899692/alexandramainka-14_o.jpg" data-mid="9409172"  border="0" align="left"/&#62;</description>
		
		<excerpt>To celebrate Cointreau's spirit of being cointreauversial we're giving Cointreau drinkers the opportunity to show their cointreauversial  dance moves to the world....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/1899692/prt_1314113779.jpg" />

	</item>
		
		
	<item>
		<title>Canon 60D</title>
				
		<link>http://alexandramainka.com/Canon-60D-1</link>

		<comments>http://alexandramainka.com/following/alexandramainka.com/Canon-60D-1</comments>

		<pubDate>Tue, 23 Aug 2011 09:37:07 +0000</pubDate>

		<dc:creator>Alexandra Mainka. Art Director. </dc:creator>
		
		<category><![CDATA[page takeover, canon, ]]></category>

		<guid isPermaLink="false">1899673</guid>

		<description>I was tasked to design a static home page take over on Dpreview.com for the new 
Canon EOS 60D w/swivel LCD screen campaign. 

Created at Grey NY. 

&#60;img src="http://payload.cargocollective.com/1/0/19264/1899673/DCAMERAS_1_2048.jpg" width="670" height="506" width_o="949" height_o="718" src_o="http://payload.cargocollective.com/1/0/19264/1899673/DCAMERAS_1_2048_o.jpg" data-mid="9407266"  border="0" align="left"/&#62;

</description>
		
		<excerpt>I was tasked to design a static home page take over on Dpreview.com for the new  Canon EOS 60D w/swivel LCD screen campaign.   Created at Grey NY.     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19264/1899673/prt_1314109998.jpg" />

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